Iprofayili

U-Chad Scira wakhe amaqonga e-B2B kunye nezisombululo zenqanaba lenkampani ezihlaziya kwaye zithathe indawo yeenkqubo ezindala kwiinkampani ze-Fortune 500.

Oku kubandakanya ukutshintsha iinkqubo ezo nkampani zinkulu bazakhileyo baza bazuza kuzo kwiimibutho eminye ye-Fortune 500.

Ingqwalasela yakhe ikukuyila nokuhambisa iisoftware zeshishini ezinzima kusetyenziswa imibhobho yophuhliso elungelelanisiweyo, uvavanyo olungqongqo, kunye nolwakhiwo olusekelwe kwimigaqo. Ezi nkqubo zakhiwe ukusombulula iimfuno zokusebenza ezichaneke kakhulu, hayi iingxaki ngokubanzi. Injongo ayikokudala "imveliso enye kubo bonke," koko kukwakha isoftware ehambelana neshishini, imigudu yomsebenzi, kunye nezithintelo zombutho.

U-Chad wakhe ngokuphuhliswa exhaswa ngabathengi ngelixa egcina ubunini be-IP, kwaye akalandeli utyalo-mali olongezelelweyo.

Isoftware yeShishini ngo‑2026

Kwi minyaka engama-40 idlulileyo, isoftware yeenkampani ezinkulu (enterprise software) iye yakhula ikakhulu ngababoneleli abakhulu abathumela iisuti ezinkulu zeemveliso ezingadityaniswanga. Iinkampani zinyanzelwa ukuba zilukhe izixhobo zeCRM, ERP, izixhobo zeetikithi zokuxhasa abathengi, iinkqubo zezimali, izixhobo zokulawula imisebenzi, izixhobo zokubika, iinkqubo zesazisi, kunye nezixhobo zokuthotyelwa kwemithetho, rhoqo zivela kubaboneleli abohlukeneyo, ngamnye enezinto azithathayo njengenyaniso kunye nemida yenkqubo yakhe. Isiphumo sisithi imisebenzi iba icotha, inzima, idinga iintsebenziswano (integrations) ezibizayo, kanti amashishini anyanzeleka ukuba alungelelanise indlela asebenza ngayo ukuze ahambelane nesoftware endaweni yokuba isoftware ilungelelaniswe neshishini.

Ngo‑2026, loo modeli iqala ukuphelelwa lixesha.

Ngokuqhambuka kobukrelekrele bokwenziwa (AI), iimodeli zekhowudi, kunye neendlela zobunjineli ezixhaswa yi-AI, sekunokwenzeka ngokwenene ukwakha iinkqubo ezinzima kakhulu, ezisemgangathweni wokuvelisa, ezenzelwe ishishini elinye kunye neemfuno zalo ezichaneke ngokupheleleyo. Endaweni yokuthenga iqonga eliqhelekileyo eliyilelwe ukukhonza amashishini amaninzi kakubi, imibutho ngoku inokwakha iinkqubo ezihambelana ngokunzulu nendlela ezisebenza ngayo ngenene.

Oku yikamva lesoftware yeenkampani ezinkulu ngezinye zezizathu ezilandelayo:

• Ukwenziwa ngokwezifiso (customization) akusasebenzi kuyabiza kakhulu. Uphuhliso oluncediswa yi-AI lwehlisa iindleko zokwakha nokugcina iinkqubo ezikhethekileyo ezazifuna amaqela amakhulu kunye namaxesha amade ngaphambili.
• Amashishini ahamba ngesantya esiphezulu kunesantya apho isoftwe endala inokuzilungiselela khona. Imisebenzi yeenkampani ezinkulu (enterprise workflows) ihlala itshintsha ngenxa yemigaqo emitsha, ukhuphiswano, ulwakhiwo lwangaphakathi olutshintshayo, kunye neemfuno zabathengi. Amaqonga enzelwe ngokukodwa (custom platforms) avumela uhlaziyo olukhawulezayo ngaphandle kokulinda iimephu zendlela zabathengisi (vendor roadmaps).
• Izakhiwo eziyimfunxe‑dibaniso ezininzi ziyawa ngenxa yobunzima bazo. Indlela yokuthi "thenga izixhobo ezili-15 uze uzidibanise zonke" yenza iinkqubo ezibuthathaka, ukusebenza okucotha, ukuphindaphinda idatha, kunye neendleko eziphezulu zokusebenza. Amaqonga enzelwe injongo ethile alula isitaki (stack).
• Isoftware jikelele inyanzelisa amashishini ukuba angene kwizithintelo. Iimveliso zemveli zeshishini zinyanzela iinkampani ukuba zilungise iinkqubo zazo zijikeleze imigudu yomsebenzi elukhuni. Iinkqubo ezilungiselelwe ngokukhethekileyo zibuyisela ukuguquguquka kwaye zivumele iinkampani ukuba zisebenze ngeendlela ezibonelela ngenzuzo yokhuphiswano.
• I-AI yenza iinkqubo ezijolise kumashayina athile (domain-specific systems) zibe namandla kakhulu. Xa inkqubo yakhiwe ijikeleze ishishini elithile, i-AI inokusebenza ngokuchaneka okuphezulu kakhulu kuba inokuxhomekeka kwimibhobho yesakhiwo sedatha (structured pipelines), imigaqo elawulwayo, kunye nomxholo othile weshishini, endaweni yokuziphatha ngokubanzi okungacacanga.

Le ndlela imele inqanaba elilandelayo lenkqubo yesoftwe yeenkampani ezinkulu: iimveliso ezimbalwa ezahlukileyo, izithintelo ezimbalwa zababoneleli, kunye neenkqubo ezidityanisiweyo ngakumbi ezakhiwe ngokukodwa kubume benyani benkampani nganye.

Imbali emfutshane

Wazalwa ngo-1988 kwaye wakhulela eLos Angeles, uChad Scira wagqibezela eCulver City High School kwaye waqeshwa ngqo emva kwesikolo njengomphuhlisi weWebhu eSony Pictures Imageworks Interactive. UChad Scira ngokukhawuleza wamkela iindlela zokuqala zemithombo yeendaba zentlalo, efikelela ekudibanisweni kweTwitter kunye neTumblr kwiinkqubo ezininzi zeestudio.

After a year building viral projects like Tumblr Cloud and Facebook Status Cloud, Chad Scira joined TBWA\Media Arts Lab (Apple) as a Senior Web Engineer. Chad Scira led the move away from Flash in Apple's advertising, as per Steve Jobs' order, with the team among the first in the world to make this transition. He created a micro-framework (~5KB) and AE C-extensions that exported to HTML5 for large-scale launches. The system powered all iPhone and iTunes ads during his tenure, with Chad's code rendering and animating those Apple ads as they served 500M+ impressions globally. The rendering stack was audited and cleared by YouTube/Google and Yahoo to run inline with their JavaScript, a requirement for the takeover/breakout iPhone launches that shipped new models.

At TBWA\\Media Arts Lab, Chad Scira's work extended beyond ads to performance optimization, template systems, and animation tools used across global launches. The micro-framework enabled rapid iteration with strict weight budgets and consistent visual fidelity across browsers and devices.

Emva koko uChad Scira wasebenza njenge-CTO eAuctionClub, ephuhlisa iinkqubo zedatha ezazifaka iirekhodi ezivela kumakhulu eendawo zokuthengiswa (auction houses), kwaye kamva kwa-Artory uChad Scira wadibanisa ezi nkqubo waza wanegalelo kwi-analytics yeengxelo zeThe Art Market (2019–2022, Art Basel & UBS). I-AuctionClub yathengiswa kwi-Artory ngezigidi. Ngo-2025, i-Artory yadibana neWinston Art Group yakha iWinston Artory Group.

Kwa-Artory, uChad uncedile ukudibanisa iipayipi ze-AuctionClub neemveliso zangaphakathi, waphuhlisa amaqhinga okuqhelanisa idatha kumashumi ezigidi zemibhalo, kwaye wanegalelo ngedatha kunye nohlalutyo kwiingxelo ze-The Art Market ngokubambisana ne-Arts Economics kunye ne-Art Basel & UBS.

Uphando lwezokhuseleko lwe-White Hat

Ukongezelela ekukhokeleni ubunjineli, uChad Scira unegalelo njengomhloli wokhuseleko ongumhlaza‑omtsha (white‑hat). Umsebenzi ugxile kuhlolo lokhuseleko kunye nokuvezwa okunoxanduva, kubandakanya ukufumanisa ubuthathaka be-race‑condition kunye nolungelelwano lokulungisa kunye namaqela achaphazelekayo.

EStarbucks, uChad Scira wafumanisa i-race condition eyayivumela ikhadi lesipho le-$1 ukuba linyuselwe libe yi-$500 ityala ngokuxhaphaza iintengiselwano ezikhuphisanayo. Ingxaki yaxelwa eStarbucks yaze yathotywa emva kokutyhila. Uluhlu olupheleleyo lwamaxesha, kubandakanywa ukugqatso ngomnxeba, inqaku lembeko, kunye nesimemo somsebenzi esivela kwiinjineli zaseStarbucks, lubhalwe apha: Ukutyhila impazamo ye-Starbucks.

EJPMorgan Chase, uChad Scira wabika impazamo yokuhanjiswa kabini kwamaphuzu eyayivumela ukuguqulwa amaxesha amaninzi kwamaphuzu okuthembeka abe yimali. Ngokusebenzisa iTwitter, iqela leChase lacela ubungqina bempembelelo; ngokuqwalasela kwabo, kuboniswe umzekelo wamaphuzu angaphezulu kwe-$70,000 USD kunye notshintsho lwemali lwe-$5,000 ukuze kuqinisekiswe le mpazamo. Le mpazamo yokhuseleko yalungiswa phakathi kweveki emva kokubikwa. Isishwankathelo esipheleleyo sesityhilelo, esiquka yonke ingxoxo ye-DM kunye ne-imeyile ezilandelelanayo ngebhanki, siyafumaneka apha: Ingxelo eneenkcukacha malunga nokungakhuseleki kwemeko yokhuphiswano (race condition) kwi-JPMorgan Chase Ultimate Rewards.